Dallas Cowboys rookie Taco Charlton signs endorsement deal with Taco Bueno

The University of Michigan Wolverines host the Penn State Nittany Lions at Michigan Stadium in Ann Arbor, MI on Sep 24, 2016.

FRISCO — Dallas Cowboys first round defensive end Taco Charlton signed his second endorsement deal with Irving, Texas-based Taco Bueno

“We had meetings with a bunch of restaurants that sell tacos and we were looking for a long-term relationship,” Charlton’s agent, Joel Segal, said via Darren Rovell of ESPN.

Charlton’s actual first name is Vidauntae, but the shorter nickname Taco stuck all throughout his life.

As part of the deal reportedly, Roper says the company will have Charlton come up with some new offers for customers of the 3,000-employee fast food restaurant chain with 180 stores in seven states.

Taco Bueno CEO Mike Roper says the 6-6, 275-pound Charlton is a natural fit to promote the chain’s “Wholotta Box,” which includes a combination of 12 tacos and burritos for $15.

“I actually fell asleep towards the back end of the first round of the draft,” said Roper. “But when I woke up in the morning, my phone lit up with the news that the Cowboys had drafted a Taco. We had to do something.”

Roper also hinted that the company might build a “Tailgate Box” for fans to purchase on game days.

In addition to being used in digital spots, Charlton will also support the company from his social media handle of @TheSupremeTaco.


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