Blue and yellow again: LA Rams unveil logos, color scheme

This graphic provided by the Los Angeles Rams shows a new stylized LA Rams logo, released by the NFL football team Monday, March 23, 2020. The Los Angeles Rams unveil their new logo and color scheme with somewhat less fanfare than originally planned. The team is mildly reconfiguring its look four years after returning home to LA, and a few months before moving into SoFi Stadium. New uniforms will follow later in the spring. (Los Angeles Rams via AP)


LOS ANGELES (AP) — The Los Angeles Rams have changed their team colors to a vibrant version of their traditional blue and yellow. The team has also unveiled two new logos and new wordmarks as part of their rebranding ahead of their move into SoFi Stadium this summer. The Rams’ new uniforms will be unveiled at some point between the draft and training camp. But it seems clear they will be wearing bold versions of the classic colors beloved by their Los Angeles fans. The Rams’ new primary logo features an “LA” with a ram’s horn curved around the letters.

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