Cowboys criticized over deal with gun-themed coffee company

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Cowboys criticized gun-themed coffee
FILE - Fans watch at the start of an NFL football game inside AT&T Stadium between the New York Giants and Dallas Cowboys, on Sept. 8, 2013, in Arlington, Texas. The Dallas Cowboys sparked criticism on social media Tuesday, July 5, 2022, after announcing a marketing agreement with a gun-themed coffee company with blends that include “AK-47 Espresso,” “Silencer Smooth” and “Murdered Out.” The partnership with the Black Rifle Coffee Co. was revealed on Twitter the day after six people died in a shooting at a Fourth of July parade in suburban Chicago. (AP Photo/Tony Gutierrez, File)

FRISCO, Texas (AP) — The Dallas Cowboys have sparked criticism on social media over the timing of an announcement of a marketing agreement with a gun-themed coffee company with blends that include “AK-47 Espresso” and “Murdered Out.”

News of the partnership with the Black Rifle Coffee Company comes a day after six people died in a shooting at a Fourth of July parade in suburban Chicago.

Black Riffle Founder is U.S. Army Vet

Black Rifle’s founder is a U.S. Army veteran who has made support of veterans one of the tenets of the company.

 Cowboys criticized gun-themed coffee

Cowboys owner Jerry Jones has been a steadfast supporter of the military.